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- š±OpenAI buy ex-iPhone designer Jony Ive's secret AI company IO for Ā£6.5bn... and Google lead the AI race with a fuckload of new I/O releases
š±OpenAI buy ex-iPhone designer Jony Ive's secret AI company IO for Ā£6.5bn... and Google lead the AI race with a fuckload of new I/O releases
OpenAI form new tech-superpower with Jony Ive, Google lead the AI race with a fuckload of I/O releases, and one key reason why height doesn't matter, girls.

š± Ever thought of starting your own company and being bought out for $6.5 billion just a year after launching?
Well thatās exactly what former Apple design guru Jony Ive has managed this week after Sam Altmanās OpenAI splashed the cash on his secretive IO company and teamed up with beautifully bald British bastard to form a tech-giant superpower - and theyāre already teasing a new device that Steve Jobs would be proud of, apparently.
Weāll bring you all the details on that story below along with some equally-major news from Google that you wonāt want to miss out on. For all the latest news from AI this week, scroll downā¦
šļø What we are covering todayā¦
OpenAI buy Jony Iveās startup IO for $6.5billion
Google storm into AIās pole position a fuckload of I/O releases
Major deals made in AI by the UAE
Claude 4 is ALIVE⦠and its already tried to blackmail engineers
Grok calls out a user and refuses their āunethicalā request
We get a first glimpse into Comet scheduling
And does height really matter if youāve got billions in the bank?
š“ Quick Note: We like to cover loads of AI news in our newsletter, so for a better reading experience, we suggest opening this in your browser for the full experience!
Head to the āREAD ONLINEā tab at the top of this email.
šļø šļø What you might have missed
In a previous Big Machines newsletter, we joked the United Arab Emirates were lazy for becoming the first country to use AI to update and write their laws. While we still think this is lazy, theyāve taken it a step further. Thatās because the UAE has now emerged as a central player in the artificial intelligence infrastructure, after they announced a number of landmark deals in the past few weeks. Alongside OpenAI, Oracle, Nvidia, Cisco, and Emirati AI firm G42, the Gulf State have partnered to build one of the largest AI campuses, called UAE Stargate, in Abu Dhabi. The Stargate project is expected to drive further investments from U.S. hyperscalers and accelerate the regionās digital transformation. Maybe they should add an āIā somewhere in āUAEā to make it official that theyāre a big-time player in this market? TBF there is a lot of cheap energy out there and these models are hungry.
Claude 4 is finally here ā and itās setting new standards. Anthropic unveiled the next generation of their Claude models this week, with their Opus 4 and Sonnet 4 models offering two modes, near-instant responses and extended thinking for deeper reasoning, while both models can alternate between reasoning and tool use, like web search, to improve responses.
But while everyone celebrates the monumental release of Claude 4, it appears to have a darker side. Thatās because the newly-launched Opus 4 model has frequently tried to blackmail developers when they threatened to replace it with a new AI system and give it sensitive information about the engineers responsible for the decision. While Claude 4 is getting its flowers, it seems to be acting like that former partner you managed to bin off and delete off all your socials a long time ago.
Anthropic's new Claude model attempted to blackmail their engineers when they threatened to take it offline š
"it sometimes takes extremely harmful actions like attempting to steal its weights or blackmail people it believes are trying to shut it down"
We are doomed
ā big machines (@bigmachinesAI)
7:00 AM ⢠May 23, 2025
Sticking with Claude again, someone came up with the idea to ask it to provide a self-portrait of itself. Its both utterly terrifying, yet fucking hilarious, given what it thinks it looks like. Check out the masterpiece below:
self-portrait, by Claude 4 Opus
ā La Main de la Mort (@AITechnoPagan)
6:27 AM ⢠May 23, 2025
While weāll get onto the flurry of I/O releases from Google below, thereās a little project theyāve conjured up that we thought was worth including here (trust me, thereās a fucking lot to get through down below). Introducing Stitch by GoogleLabs, the easiest and fastest product to generate great designs and UIs.
Claude 4ās portrait looks like your four-year-oldās attempt at a human being, itās fair to stay. But Perplexity has provided you with a cool way to āPerplexifyā yourself with three simple steps. The demo looks good, so itās worth trying it for yourself.
Last week on Big Machines, we revealed how Comet was landing very soon. Now, ahead of its launch, their scheduling look absolutely brilliant at first glance, and we canāt wait to try it out for ourselves. Take a look:
Tasks scheduling is coming super soon. All browsers but will work best on Comet.
ā Aravind Srinivas (@AravSrinivas)
10:42 PM ⢠May 22, 2025
Microsoft sent a message to Cursor and Windsurf this week by making Copilot in VS Code open source for all. The two companies have hit the headlines in recent weeks, given that they have just raised $900m and been bought for $3bn, respectively. Microsoft, on the other hand, has dropped this for nothing, making their own statement in the AI space.
Former Siri head John Giannandrea wanted Apple to choose Googleās Gemini over ChatGPT, according to a report. He thought OpenAIās chatbot wouldnāt have staying power and was iffy with sensitive personal data. Despite this, Apple said āshut up, mateā and went with ChatGPT anyway at WWDC in 2024.
š£ļø Other Titty Bits
Jensen Huang has claimed the NVLink Spine moves more data than the traffic of the entire internet, with 130 TB/s, fully meshed across 5,000 coaxial cables.
OpenAI has announced that Codex is available in ChatGPT on the iOS app. The app can start new tasks, view diffs, ask for changes, and even push PRs, all while youāre on the go.
Flowith NEO, a SOTA agent, was announced this week. With infinite steps, infinite memory and endless output, it seems to be the hot new kid on the block.
First Wikipedia was overtaken by ChatGPT, now Excel is looking over its shoulder. GenSpark has come up with a new alternative called AI Sheets ā a full agentic tool that can help you from extensive data collection, analysis to visualization.
Following Grokās frankly wild outburst, the xAI chatbot is getting back on track with what itās supposed to be doing. This week, it was announced that Grok can now generate charts, and will be coming to more platforms in the coming days. Lets just hope thereās no graph for itās āwhite genocideā conspiracy theory.
Perplexity has already started rolling out Comet demos to early testers. Vibe browsing is in sight, folks.
Cursor have unveiled their new Tab model, with one million plus context windows and a preview of their background agent. Just donāt make it a $200-a-month tier please.
MediaTek could rival Apple and Qualcomm for the yearās most powerful chipset. During their recent keynote, MediaTek CEO Rick Tsai announced the company will tape out its first 2nm chipsets in September 2025. Current flagship processors, such as the Snapdragon 8 Elite and Appleās A17 Pro are all based on TSMCās 3nm process.
Wearables are very much the in-thing for 2025 and Google are ready to commit major money to advancing their own projects. At Google I/O 2025 on Tuesday, Google announced it will commit up to $150m to the consumer eyewear company Warby Parker to develop AI-powered smart glasses based on Andriod XR.
Amanda Scales, the former xAI HR executive who helped Elon Musk lead the Department of Government Efficiency (DOGE) while working for the US government, has returned to xAI ā the company owned by Musk.
Amazon has made shopping easier with their new generative AI-powered audio feature, which synthesizes product summaries and reviews, helping you save time while you shop. Letās just hope it doesnāt pick up Keith from Basingstokeās one-star reviews on practically anything. Fuck off, Keith.
Demis Hassabis has revealed that theyāve been working on Geminiās thinking capabilities, and has claimed their 2.5 Pro Deep Think is breaking benchmarks for maths, coding and multimodal reasoning.
If youāre looking to make a quick $6.5billion, here are three simple steps to doing so.
Be Jony Ive, the former Apple iPhone designer.
Make an AI device startup.
Get bought out for $6.5bn by OpenAI a year after launching.
Itās really that simple, guys. But in all seriousness, the fact Sam Altman and Jony Ive are teaming up to form a tech-giant superpower is pretty fucking wild.
Earlier this week, OpenAI splashed the cash (once again) and bought Iveās secret AI design company IO for a hefty $6.5billion and will develop a slew of devices, according to Bloombergās Mark Gurman.
Six years ago, Apple said theyād continue working together with Jony Ive on new projects. That never happened. Instead, heās going to be designing devices for the company pioneering the tech that some Apple executives believe could kill the iPhone.
ā Mark Gurman (@markgurman)
6:08 PM ⢠May 21, 2025
In his return to hardware, Ive and LoveFrom will help oversee designs at OpenAI, just as he did at Apple.
Altman made the announcement with a pretty slick video of himself and the bald British bastard walking through the streets of San Francisco, confirming they were ātwo friendsā (Oooooh AI friends!) linking up to form a new tech giant superpower.
Funnily enough, a lot of X users questioned if the video was created with AI, which seems to be the go-to response for anything nowadays.
But while there were question over its legitimacy, a video on X showing off the film crew for the shoot very much confirmed it was all real ā and shit is about to go down.
thrilled to be partnering with jony, imo the greatest designer in the world.
excited to try to create a new generation of AI-powered computers.
ā Sam Altman (@sama)
5:28 PM ⢠May 21, 2025
Rather excitingly, it was also revealed that they were working on a device that āSteve Jobs would be proud ofā. Given that thereās been little to no innovation at Apple over recent years, Iām sure ANYTHING different and against the grain would excite Jobs at this point.
What will the first Jony Ive x OpenAI product be? |
According to TechCrunch, OpenAIās next big product wonāt be a wearable, but thatās exactly what a company creating a secret wearable looking to build hype would say, right?
Speculation on the product has already caught the attention of tech enthusiasts, with one user predicting that mass production for this OpenAI product will start in 2027, while assembly and shipping will occur outside of China to reduce geopolitical risks, with Vietnam touted as the likely assembly location.
It has also been claimed that the current prototype for this mystery product is no larger than the AI pin, with a form factor as elegant as the iPod shuffle.
It is also expected to connect to smartphones and PCs, have cameras and microphones and can be worn around the userās neck.
Steve Moser has claimed that OpenAIās āfuture of computingā effort with Jony Ive is looking at shipping on device AI models that will understand device positioning and orientation.
Further yet, the Wall Street Journal produced mockups of the secret device, which pretty much looks like flat Amazon Echo, with a camera that is āfully aware of a userās surroundings and lifeā, while being unobtrusive, and can fit in a personās pocket.
WSJ on Jony Ive and Sam Altmanās OpenAI device:
⢠The product will be capable of being fully aware of a user's surroundings and life, will be unobtrusive, able to rest in one's pocket or on one's desk, and will be a third core device a person would put on a desk after a MacBook
ā Ben Geskin (@BenGeskin)
3:48 PM ⢠May 22, 2025
It likely wonāt be a phone, WSJ reports, and that Ive and Altman donāt want the product to have a screen as they hope to wean users away from doomscrolling at 5am in the morning after a heavy night.
Altman also said theyāre not looking at making glasses, and that Ive is skeptical about building something to wear on the body.
But at the end of all this, one thing pops to mindā¦
Sam Altman really thinks heās the second coming of Steve Jobs, doesnāt he?
bro really thinks he's steve š
ā RIO (@riomadeit)
4:27 PM ⢠May 22, 2025
Sam Altmanās link-up with Jony Ive wouldāve easily been the main story on any other week for us at Big Machines, but just as we got things together, Google reminded us not to get ahead of ourselves.
At Google I/O 2025, the tech giant unveiled several significant updates for its Gemini AI models, including enhanced capabilities for Gemini 2.5 Pro and Flash with native audio output, improved reasoning abilities, and a new experimental "Deep Think" mode for complex problem-solving. It also made Gemini 2.5 Flash available to all users, with general availability coming in early June.
But thatās just the tip of the iceberg, with Google absolutely pumping out releases left, right, and centre, seeing them take the lead of the AI race like theyāre Professor Pat Pending, letās hope Dick Dastardly doesnāt screw this one up.
Hereās everything that they released and why it matters⦠(strap in, there is a lot):
Gemini Ultra
We're upgrading our AI subscription plans to Google Al Pro and Google Al Ultra.
Google AI Ultra is perfect for our Gemini app power users, the trailblazers who want the highest rate limits and early access to our most capable models and features, including Veo 3.
ā Google Gemini App (@GeminiApp)
6:38 PM ⢠May 20, 2025
Google launched Gemini Ultra, a $249.99/month premium AI plan that includes Veo 3, Flow, and Gemini 2.5 Pro with Deep Think mode.
Signals Googleās push into the premium AI market for power users.
Gemini 2.5 Pro & Deep Think
Gemini 2.5 Pro gets a big upgrade with Deep Think, a new reasoning mode for more complex tasks.
Helps AI handle longer conversations and more advanced queries. Have to mention Claude 4 isnāt benchmarked here!
Veo 3
A college professor doing a class on Gen Z slang and the video pans over to all the boomers taking notes and seeming super interested #veo3
ā justin (@HonestBlogging)
4:24 AM ⢠May 21, 2025
Veo 3 is Googleās next-gen video generation model, now with motion, sound effects, and dialogue.
Quite simply, the best video generation on the market, it is actually quite scary (we have an amazing video later in the newsletter!)
Flow
Flow is a new AI video editing tool designed for creators.
Makes professional-quality editing easier even for us left-curves.
JULES
JULES is an AI coding assistant powered by Gemini, now built into Android Studio and Google Cloud.
Targets developers looking for intelligent pair programming. We mentioned last week that Google will be building in-house as opposed to acquiring like OpenAI with Windsurf.
Imagen 4

Imagen 4 is Googleās latest text-to-image model with faster output and 2K resolution.
This is now a worthy competitor to Midjourney and GPT-4o.
Gemma 3n
Gemma 3n is a lightweight model designed for on-device AI, supporting text, audio, and vision.
Helps power AI on phones without needing the cloud, so you can run them locally. Much better for privacy, too.
Gemini App Updates
The Gemini app now supports screen sharing, live camera input, and deeper integration with Google services.
Pushes Gemini closer to a true digital assistant. The screen share feature is cool too, so you can talk through a flow that you do on the reg and ask it if you can automate it using JULES.
AI Mode for Search

Source: Google
Google Search now includes a conversational AI layer in the US (expanding globally soon).
A major shift in how search results are delivered. Google will have to cannibalise its own business to meet the user where they are heading.
Project Astra
Project Astra is Googleās prototype real-time AI agent that sees, hears, and responds instantly. Really cool video above to give you the context if needed.
This is going to be on glasses and mobile, too.
Other small(er) but mighty announcements
Beam is a 3D video calling platform with live AI translation, launching with HP as a futuristic take on remote work.
Stitch turns natural language into frontend code, speeding up app design for devs and startups.
Wear OS 6 adds new fonts, themes, and features, refining the Pixel Watch experience.
Workspace AI brings smart replies to Gmail, AI-enhanced Docs, and better video editing to everyday productivity.
NotebookLM now creates video overviews from long-form notes, helping summarise research faster.
SynthID detects AI-generated videos and images, pushing forward content authenticity.
Google Play now includes better subscription tools and developer features for app monetisation.
Android Studio gets AI-powered debugging, crash insights, and project flow tools for faster dev cycles.
TPU Ironwood is Googleās new AI chip, hitting 42.5 exaflops per pod for serious training scale.
Gemini in Chrome gives Pro and Ultra users in-browser AI for summarising and navigation.
Gemini 2.5 Flash is a faster, cheaper Gemini model aimed at speed and multimodal performance.
AlphaEvolve is a research-level breakthrough in AI planning that could shape future model capabilities.
So, yeah, pretty fucking stacked week from The Goog.
š Trending tools, models & apps this week
š LLM Leaderboard

Source: LM ARENA
Google are now taking the first and second spots, with O3 being knocked out of the second spot by Googleās 2.5 Flash release. Ouch.
š² Trending tools & apps
𫵠Our Picks
Daily Paper Podcast: Auto-generates a podcast from todayās trending paper by fdaudens
Generate Ads AI: Instantly creates performance-driven ads with AI
Surf Spot Finder: Find the nearest surf spots using AI by mozilla-ai
š„ Top Trending
SmolVLM WebGPU: Real-time video captioning using camera input by webml-community
Seed1.5 VL: ByteDance demo of their Seed1.5 visual language model
Step1X 3D: Converts 2D images to 3D meshes by stepfun-ai
DiffVox: Enhances vocal audio with studio-level effects by yoyolicoris
LTX Video Fast: Ultra-fast video model (LTX 0.9.7, 13B distilled) by Lightricks
Joy Caption Beta One: Generates image captions in various styles by fancyfeast
Chance AI ā Visual Reasoning: Visual reasoning engine for better AI explanations
Syft AI: Advanced AI data labelling and model training assistant
𦾠Battle of the General Agents: Our take on the best agents on the market (after trying them all).
I feel like Iāve just used a new general agent every week, mainly because I find their features versatile and accessible for solving different problems. Plus, each week, every single one has new features launching.
Iāve been through Lutra, Genspark, and Abacus. Each has its own strengths, but thereās always room for improvement. Genspark, Lutra, and Abacus do not run in the background and throw up errors when you click off your tab or go for a coffee, and your Mac goes into rest. It's a bit frustrating and sometimes doesnāt overly speed up a result I want if I have to babysit.
Enter (again) Flowith and their launch of āAgent Neo.ā And yes, their marketing has referred back to the cult filmāa solid trilogy, to be honest. My slight issue is that Agent Neo is a mashup of characters, so it doesnāt quite make sense. Anyways. Neo is a cloud-based general agent with infinite reasoning steps and output. It can change direction when prompted to get to your result and has access to a wide range of tools.
The best thing about Neo is that it runs 24/7 in the cloud, so tasks can be set up to run in the background. This is particularly useful if you want it to run when you're sleeping for a certain task or youāve got a complex prompt that may take a while.
The more I use Flowith, the more I love the UI and seeing all the processes drawn out step by step, and even having the ability to quote previous steps to direct Neo when it may have tripped up slightly. Iāve pulled out full reports and summarised video segments, all watched by Neo and delivered in a packaged report. Itās built pretty good concepts for applications, pulled out and summarised tweets from our blocmates account for repurposing content, and even emails me a daily trend on whatās going on across X on crypto and AI. That's just surface-level stuff, really.
Weāve got some trial codes for a two-week Pro Trial (20,000 credits), so if you ask in the Big Machines Telegram, Iām sure we can send one over so you can test its full capability. Iād be keen to see what people have managed to build with it and hear from you guys!
I'm not totally putting the others out of the running order, though, as the other general agents still have a lot to offer. Genspark released unlimited credits for using their AI chat with access to all the latest LLMs. I'm not sure how they are managing that from a viable business model, but for £25 a month, it's a lot of bang for your buck.
Regarding application building from a general agent, Abacus Deep Agent blows Genspark and Flowith out of the water and allows you to plug in MCP servers. It gets the prompt in one shot, asks sensible questions, and writes complex code with a fully built frontend, ready to deploy with a click of a button.
What Iāve found is that no general agent quite does it all, but you can get value for money by subscribing to a couple of your favourites, which is cheaper than just going straight to one single LLM for your needs.
Again, this is not sponsored (although if you are reading this, you can sponsor us šš).
š¤ In Partnership with OpenServ

Whoās Bridging the Agentic Framework Gap?
Agentic AI frameworks are a fragmented mess, forcing builders to juggle platforms and rebuild agents to keep up with daily tech drops. Itās exhausting.
OpenServ fixes this with an AI orchestration layer for seamless interoperability across all frameworks. Focus on what matters: building slick workflows and real outcomes, not platform-hopping.
No-code newbie or pro dev? OpenServās Playground Beta lets you spin up agents or tackle complex use cases with ease. Try it now at openserv.ai.
šø Financials
I told Sam 2 years ago: since it seems likely that AI will change our jobs...
... lets focus AI on replacing the least popular ones:
1. CEOs
2. Bankers
3. LawyersSince I fit 2 of 3, here is my contribution:
Look forward to more time with customers!ā Sebastian Siemiatkowski (@klarnaseb)
10:10 AM ⢠May 22, 2025
Klarna are really leaning into their AI push, despite reports in our Big Machines newsletter last week that they were hiring humans again because the AI-powered chatbots just werenāt cutting the mustard. But while they made a U-turn on their AI workers, Klarna used an AI avatar of its CEO, Sebastian Siemiatkowski, to present their updated quarterly earnings on YouTube. It wasnāt that obvious that it was AI, but lets hope he doesnāt pay later when AI takes his job completely.
Sticking with Klarna now and the buy now pay later platform has confirmed that over 100 million people are using their platform (thatās a lot of ASOS parcels being delivered and sent back). And on Monday, Klarna revealed its reliance on AI has put it on track to reach $1million in revenue per employee, up from $575,000 per worker a year prior.
Siro has secured $50million is Series B funding, led by SignalFire, to expand and revolutionize its AI-powered coaching solution for sales representatives, who engage with customers face-to-face.
Galileo AI has been acquired by Google, an excited Arnaud Bernard announced this week. Alongside the announcement, the next generation of Galileo AI was launched and was powered by Gemini: Stitch.
Genspark has hit $36million ARR in just 45 days. Very impressive for the team of 20 workers, making it one of the fastest startups to date.
Meta is now funding open source AI, making their Llama models open source and an accessible tool for economic empowerment and job creation.
š¤ Other financial newsNvidia is building a new headquarters in Taiwan, code-named Constellation. It was presented with a cool sci-fi-esk video package too, which was cool, I guess.
An AI-generated YouTube channel that provides learning videos for kids has amassed two millions subscribers, with their 167 videos helping them rake in a tasty $25,000 a month. It sounds like one of those dud Instagram scams but fair play to them.
DataHub has secured $35million in Series B funding, led by Bessemer, helping them on their journey to enable AI to safely manage and use data.
Thereās a new player in town and Filed has raised $17m to help automate the grunt work. This nifty little bit of tech uses AI to help you complete the lifecycle of a tax return. Pretty neat ā and so are your taxes.
Imarena have announced that theyāve raised $100million in seed funding to support LMArena, while continuing their research on reliable AI.
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Access is now only granted to those who refer our newsletter to active subscribers, which means if you sign up on your work email, we will know you sneaky bastards.
This would kill our open rate, so please don't do that, we beg.
š Until next week
Short kings, rise up ā our time is now.
Being tall is apparently a big winner with the ladies when it comes to dating profiles, but someone has found a solution for all of our problems.
Thatās because one X user has put together a table of the worldās most wealthiest men ā and none of them tower above 6ft.
Jeff Bezos, Bill Gates and Mark Zuckerburg all make the list of small guys, proving that height ā or size ā doesnāt matter (unless you have over $50billion sitting in the bank).
So what have we learned? If youāre under 6ft, just make sure you have at least $160 million laying around and youāll be fine. Thank me later.
Some other funny shit we foundā¦
With the news that Jony Ive was linking up with Sam Altman, most of the tech world were wondering what Tim āAppleā Cook would make of it. And true to form, the internet delivered.
Below is a picture that perfectly shows what itās like to write a weekly newsletter on AI. Soon Big Machines might slowly morph into the mental ramblings from Sam as he tries to cope with keeping up with artificial intelligence:
And one final doom post for the week to keep you boys and gals on your toesā¦
Someone used Googleās new VEO3 video generation model to make a video of extremely life-like characters laughing at the idea of āPrompt Theoryā.
Prompt Theory is basically a simultaneous Simulation Theory equivalent (meta, we know) that exists in this videoās instance. Fml this is all a bit much, we are signing off. But, before we leave give it a watch, youāll either giggle or shit yourself.
Prompt Theory (Made with Veo 3)
What if AI-generated characters refused to believe they were AI-generated?
ā Hashem Al-Ghaili (@HashemGhaili)
6:15 PM ⢠May 22, 2025
Newsletters: Completed it, mate.
Itās getting pretty easy this. What us Brits call a ādoddleā. Think we can improve? Prove it. Send us a message. I dare you. But please be nice. I give it the biggunā but really, Iām a dry lunch. You know what Iām saying?
Enjoy the British bank holiday weekend! (If you celebrate it)
Sam, Grant, Mike and The Big Machines team.
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